High Google Rankings And How To Get Them

When you create a site, the first thing you need to do is submit it to Google. Although submission may not be 100% necessary as search engine spiders pick up well optimised sites, there is no point in leaving anything to chance, adopt an SEO strategy with a reputable SEO company. It’s important for you to understand how Google works. Google uses a ranking system where it finds sites and gives them a rank which relates to how relevant that website’s content is. You also need to install Google Toolbar in order to see a site’s ranking. Between 65-70% of all internet searches take place on Google with thousands of search queries answered a second. It’s clear that a good Google ranking is essential if you want your business to be visible to potential customers.

Here are some tips that should help your site rank higher on Google as well as a few words of warning.

?  Headings: Always make sure that your site’s headings appear in order (h1, h2, h3 etc) on the page.

?  Intro: Your website should have an excellent introductory paragraph which explains what your site is about in clear terms to readers as well as containing relevant keywords.

?  Links: Every single page on your website needs to have text links. These links should describe where they are sending the reader rather than just saying click here. You should also ensure that your links are updated regularly. Google frowns on outdated links.

?  Site Map: You need to have one of these but ensure that there are less than 100 links a page.

?  Title Tag: A good title tag will make you stand out above rival websites. Google search results only show titles so generic titles will not rank well.

?  Flash and Images: Google’s spiders find it hard to read sites containing too many images and Flash websites. By all means use images but keep Flash to a minimum.

?  Content: Don’t fall into the trap of writing your pages for Google. It’s possible to write a high quality article for readers that also contains the requisite keywords. In fact, good writing normally contains the necessary phrases as a matter of course.

What To Avoid

?  Hidden Text: Don’t try and be clever by using hidden text. This is when the text and background is the same colour. Sites try and do this as a means of slipping in extra keywords and links while keeping the content’s integrity intact. This doesn’t work as Google only ranks text and links that can be seen by readers.

?  Cloaking: This is a black hat technique which involves sending search engine spiders to a different site that visitors don’t see. Again, this site will be filled with keywords and links that would make it virtually unintelligible.

?  Keyword Stuffing: Google changed their algorithm years ago to ensure that all sites had quality content. The practice of keyword stuffing is outdated and simply won’t work. You can keep keyword density relatively low and still rank high if the content and links are of sufficient quality.

?  Loopholes: If you ever think you’ve found a loophole that will ‘beat’ the Google search engine, forget about it. Even in the unlikely event that it works, Google will quickly catch on and penalise your site.

Improving your site’s search engine ranking is a long process that requires hard work and patience but if you follow the above tips, you’ll already have an advantage over lazy competitors.