Anyone who has any connection with the SEO world and copywriting knows what linkbuilding is. This has become a very popular practice and over the years, it turned out to be quite efficient. Everybody is back linking nowadays. Besides the numerous companies that write optimized content for Google and other search engines, there are also firms that offer unique and effective link building plans. However, the SEO tactics change and improve on a regular basis and so do the procedures to rank. In fact, the rankings are influenced, not changed. This happens mainly when the work is not actually true.
For example, a specialist talks about a recent experience he was involved in. Someone called him in order to get his advice on a certain company that was supposed to create content for him. These articles were meant to build up the page and linkage count. The specialist asked him if he has any experience in the business. The man answered that he is in the business for almost a year. Thus, the pro assumed that he is an expert on what he’s doing. Unfortunately, the man said that he wasn’t really an expert. Furthermore, the specialist wanted to know if the man asking for help can write anything about his products and business. Surprisingly, the business owner replied that he can’t say much about them. In the end, SEO professionals told him that hiring a company to write content for his business might be beneficial, but it’s not a long term solution.
The story doesn’t end here though. The man insisted and said that the company he wants to hire promised to create high quality articles and assured him that they’re specialists in search engines. They customize each article having in mind the search engines requirements. The professional started laughing and replied that nowadays the purpose isn’t to write articles for search engines, but for back linking. You will get no link popularity from search engines simply because they don’t offer links. The whole purpose of SEO is to create high quality articles in order to make other individuals link to them. For this, people must love what they’re doing and what they’re writing about. Without passion, it’s quite difficult to obtain back links. Without back links, the content will just enter in your page index add up.
Given that this phenomenon is more and more popular, there are numerous SEO specialists who write various threads and post about it. Most of them offer recommendations for attracting links and some are quite useful and interesting. By reading these posts you can find the answer to many of your problems. Moreover, you’ll find out that there are some questions you should ask yourself before creating your content. If the answer is “yes” to the majority of the questions, then you can obtain numerous backlinks. Just remember that all you have to do is write about products and services you like and care about. This will transpire into your content.
Zeno is a market leader in the search marketing field. With offices in London, Cheltenham, Copenhagen, Berlin and New Delhi – our finger is truly on the pulse of search marketing. Contact us today to see how we could help you achieve more from the Internet.