The importance of High Quality SEO Article Writing and Copywriting

The Internet has lost some of its original worth as a source for valuable information. The reason is simple. Cheap content writers continue to inundate the web with various keyword phishing articles, thinly disguised as articles with worthwhile information in them. Google, Yahoo and the other search engines are more attentive now to “fake” articles, which are simply SEO keywords inserted everywhere with meaningless “fluff” in between them. These articles are not showing up on the tops of search results anymore, since the search engines have been tweaked.

There are valid reasons why you should expect to pay for quality web content when you’re attempting to increase traffic to your site. When you pay a low price per article, you may expect to get what you pay for. You will be lucky if all the work even gets to you in a timely manner, let alone have the articles worth being published on the Internet. Professional writers can charge what they do because their work is worth it. For extremely cheap prices, you will probably get articles written by someone for whom English is not their native tongue, and you’ll be fortunate if they even make sense to you when you get them.

While you may be able to find a good SEO content writer who doesn’t charge high fees yet, they will probably realize, sooner rather than later, that their work is worth more than you are paying them. You should expect to pay for quality writing, just as you expect to pay what everything else is worth, unless you find a “sale”.

Traffic to your web site is not the only key to your success. You need to develop a relationship with the customers that read your articles and information, and that should be built on trust. Your readers will enjoy being entertained and still informed, and if you don’t supply that need, there are many other sites that will. Your readers also need to be able to have trust in your business as a legitimate company. If  the main page of your web site has spelling or grammatical errors, that may lead people to believe that yours is not a legitimate business. Yet these types of mistakes happen even to big businesses online.

Designing your website with SEO content of good quality is critical in making your site look professional, and in making sure it appeals to your target audience. Solid web content is essential if you wish to convert visitors to customers. The use of keywords relevant to your site will help to boost the page ranking of your site with Google, Yahoo and other search engines that surfers use the most online. This will give you the opportunity to make more money, since it increases the number of people who visit your site.

Make sure that the articles you have requested contain all the keywords you wanted, but also keep in mind that keywords are not your only goal. They should be used naturally in an article, so that they seem natural when your visitors read them. When SEO keywords are used correctly, they are utilized by the major search engines. 

Poor SEO content means losing potential customers. Web content should be original, and written by people who know how to properly use SEO keywords naturally, in an article. Customized SEO content will help your website to attain the top rankings in search engines, which enables your site to have a steady traffic flow. This translates into more potential revenue for you. 

When you think about SEO content, you think about generating traffic for your web site, but that’s not your precise goal. You need specific demographic groups within your site traffic, including people who will hopefully be interested in your niche of products or services. Visitors to your site should feel that they learn something by reading your SEO web content.

With proper usage of keywords and surrounding content, visitors to your site will be intrigued or interested in the service or product that you market. This is targeted traffic, and it is of much more value to your business than generic “traffic”. Professionally written SEO web content should bring readers to your site who have a genuine interest in whatever you market.

What Is SEO?

SEO (Search Engine Optimization) is the art of actively promoting your website to achieve better placement in the search engines, and increase targeted traffic. It is also known as: Search Marketing, Search Engine Marketing, SEM.

How long will it take to get me on the front page?

Depends on the keyword(s). With some, very low competition keywords – it may be possible in 6weeks-2months. Competitive terms can take 9-12months+. Broadly speaking, the majority of keywords are achievable in around 3-6months.

I need fast results, how can I fast track this process and get to the top quicker?

In Short – You can’t! SEO is a gradual, time consuming process – therefore it should not be relied upon solely if you need results fast. A common tactic is to supplement the SEO effort with an Adwords (Pay-per-Click) campaign.

How many keywords can I target at once?

Over time – as many as you like. Usually we’ll tackle 4-5keywords at a time. Once ranking is achieved – we can identify and target more. If the keywords are not competitive – It may be possible to target more and get good results. Each keyword requires a certain amount of work. Therefore selecting too many may dilute the work too much (thus not achieving results).

“Keyword A” has the most number of searches, so it’s best to target, right?

Wrong (Usually). More searches equals more competition. Therefore it will take more time, money & effort to rank for. Secondly, less specific keywords are less likely to convert (people aren’t looking to buy). Take a look at this example:

Dave contacts us wanting to SEO his Satellite Phone store. “I want to be on page 1 for “Phone”” he says.

This is not the best strategy as: 1. “Phone” is hugely competitive, therefore will take a huge amount of effort to rank for. 2. People searching for “Phone” could be looking for:
Phone book, Cell Phone, Phone Cases, Phone Contract, I Phone, Phone Games, Phone Ringtones + more. You get it….

We’d suggest that Dave targets keywords that are highly relevant to his niche and website aims, and likely to convert. After doing some keyword research, we suggest Dave looks at these terms.

Buy Satellite Phone Online, Buy Satellite Phone, Best Buy Satellite Phone, Satellite Phone Deal

They have less search volume, but they’re much more likely to bring targeted traffic – and they’ll take a significantly less amount of time and effort to rank for (meaning you can target more!).

My website is brand new, does that mean it will take longer to get on the front page?

Yes – it probably will take longer. It takes time for the search engines to fully crawl your site and your link partners. Trust needs to be built up (which again takes time).

Why do you (and most other SEO companies) charge a monthly fee?

Typically speaking, SEO work is conducted on a monthly basis. We perform a pre-determined amount of tasks per month – and take the nominal fee.

Why don’t you promise or guarantee front page rankings?

No Credible SEO company guarantees rankings. Period. Why not? Many factors are out of our control, Google could change their algorithm tomorrow and we couldn’t do anything about it.

You keep saying that SEO takes time to make a difference. WHY!?

Search Engines need time to crawl your website. They also need time to crawl your link partners (and thus links pointing towards your site). Just because you build links today doesn’t mean they will be crawled (registered) tomorrow.

Search Engines like gradual, organic growth. You can be punished for rushing things (it does happen!)

Trust and Authority cannot be obtained overnight. Both these points make a real difference in the engines eyes, and you need time to influence them.

It takes time to attract links. If you’ve created quality content it may take time before people link to it.

In a competitive market, you’re not the only one optimizing…

The SEO field as a whole can be a bit of a minefield for business owners, and people who are “out of the loop”. It’s easy to make badly-informed decisions, and even easier to blow a shed load of cash in the process. With few formal qualifications, many so-called “consultants” have sprung up all over the place – many full of somewhat colourful “advice”. Clients will often come to us (understandably so) with weird and wonderful ideas and plans for optimizing their website. Maybe they’ve read this, or heard that – their friend has recommended they do this – you get the idea. We’ve heard it all…

This is where education and expectations management come in (and play a huge role in our job).

A solid Search Engine Optimization partnership between provider and client should seek to adhere to the points below:

Clear communication

Communication is essential to success in any project. Especially Internet-based relationships where often many miles (or time zones) separate both parties. We will always be clear on what communication method (E-mail, Skype, IM, Phone) shall be used and when’s best to contact. We’ve found weekly or fortnightly contact to be just fine.

Clear Aims/Goals

Again, it’s essential to set clear goals for the project and measure progress against these goals. Examples of such goals:

• Increased Ranking for particular Keywords
• Increased Raw Search Traffic
• Increased Orders/Sales/Enquiries/Leads
• Increased Brand/Product Awareness
• Increased Backlink Count

Each of the above goals have advantages and disadvantages associated with them, so it’s important to discuss your exact requirements before deciding on a strategy.

Regular Reporting

During the weekly or fortnightly contact, you should receive reports detailing work carried out and progress towards pre-determined goals. Everything should be explained fully, and you should be able to easily ask for more information/clarification on any points, should you require.

Education/Expectations Management

Perhaps the most important aspect of dealing with clients is managing expectations. We are trying to develop more online content to do this as effectively as possible. Below are some essential points to note:

• SEO takes time, it’s not an overnight process (6months+)
• Your competitors are ranked highly because they have invested this time and effort into SEO (and/or) been around for a long long time.
• On-Page Optimization is usually not enough (by itself) to get ranked
• SEO is not cheap (or easy). It takes a lot of effort & hard work.
• Keyword Research is more important than you may think…
• No company (or individual) can guarantee you rankings
• There is an awful lot of rubbish written about SEO on the web.

Honesty

Our business is built on integrity and honesty, and we’ll always provide an honest opinion. Even if it means turning down new business, or upsetting someone. Dishonestly and setting unrealistic expectations are two main causes of friction in an SEO relationship.

Want more information? Take a look at our useful info section for similar SEO articles. Our Frequently Asked Questions page deals with some other common themes. If you feel we’ve missed something, or would like to add a comment or find out more – please contact us by using the Quick Contact form on the right hand side of any page.