The Importance Of Content And Landing Pages As Part Of Your SEO Strategy

What is a website without good content? Is it a waste of internet space? There are tens of millions of websites that will never been seen because the webmaster decided that elaborate web design was more important than web content. While great web design is aesthetically pleasing and can make a real difference in SEO, great content can drive traffic to your site, keep visitors coming back for more and most importantly, make sales.

Avoiding Information Overload

Therefore, your SEO content needs to have that elusive mix between the right keyword density and useful, compelling information. If this isn’t part of your current SEO strategy, then what you’re attempting can’t be defined as internet marketing. When creating content, you need to craft attention-grabbing headlines. Take a look at a few popular newspapers. Look carefully at their headlines and discover how they encourage people to pick up a copy of the newspaper. Once you get prospects reading, it’s important to keep the information clear and concise. No one wants to read a mini-novel. Place all the most relevant and important information at the top and divide into small paragraphs with compelling sub-headings.

Density

You should know by now that a relatively low keyword density (2% or so) is enough to gain the search engine spiders’ notice if you have adequate backlinks in place and also appease the search engine algorithms (not an easy task with an estimated 200 different algorithms used by Google). When choosing keywords, you should only have 1-2 on each page. By doing this, you will have a landing page for almost every keyword, significantly increasing your chances of being found by internet users.

Landing Pages

The purpose of landing pages in an SEO strategy is to encourage action on the part of the website visitor. Once they arrive on your landing page, they should:

Purchase your product/service.

1. Click on to another page on your site.
2. Give you contact information of theirs such as an email address as well as gaining permission to contact them using this information.
3. Refer your site to a friend.
4. Leave you some feedback.

Landing pages are especially useful for websites that cover a number of different niches. With landing pages, it’s possible to divide up the site’s content so that a few pages cover each individual niche. As a result, you can then specifically concentrate on making these sections the best source of information on the niche it covers as well as providing visitors with a call to action which is targeted.

Landing pages can also help with links as well as enabling you to use more keywords. Sites that only have links to its index page look unnatural and don’t rank well on search engines. With landing pages, you can spread these links around, making the site look more natural thus improving its organic search engine ranking.

If you concentrate on web design only and forget about the importance of high quality content and landing pages, it won’t be long before your website is yet another expensive failure.

Last updated by Tom Parling at 06/01/2012.