Adwords and pay per click advertising which are referred to as their more commonly known acronym as PPC is the surest and most cost effective method of attracting targeted and precise traffic to your new, fledgling or established small business website, and is widely used as part of overall search engine marketing strategies, more commonly referred to as SEM by internet marketing companies as part of their carefully put together unique internet marketing solutions for their clients.
However, search engine marketing companies have more up their proverbial sleeve than just adwords and pay per click online marketing ideas; although are a proven method of directing targeted traffic quickly and efficiently to a small business website it is really a method to be used as a kick start to a recently launched website or as a booster marketing tool to a more established web presence.
Indeed, pay per click internet marketing strategies are only part of the answer, and there are other internet marketing strategies such as search engine optimization which is more commonly referred to as SEO which can be brought into the fray and used in combination with PPC.
The word ‘fray’ is a good example because it really is a constant battle incorporating sound and solid search engine marketing ideas which all lead from direct marketing strategies, b2b marketing strategies and ‘guerrilla’ internet marketing which uses viral marketing ideas which can be enhanced by email marketing services and video marketing tools in the form of a YouTube channel specifically tied in with other internet marketing solutions using new social media such as Twitter and Facebook among others.
Creating and publishing a website and having a product/and or service to sell just doesn’t cut it anymore; what may have worked in the early days of online marketing and internet marketing strategies when it was a simple matter of cramming as many keywords into the text on every page and into the keywords metatags.
Email marketing services, viral marketing strategies, direct marketing strategies, PPC and search engine optimization strategies all need to be deployed efficiently, economically and above all else, powerfully; empowering your website to achieve maximum results from increased sales, revenues and profits.
Successful internet marketing in the second decade of the 21st century has to be every bit as innovative as other forms of mainstream media; probably more so because it has to engage people AND technology.
Zeno SEO direct marketing teams are experts at internet marketing solutions and have helped hundreds of businesses both large and small achieve great success online. Our desire for excellence and dedication to learning keeps us ahead of the game. Speak to us today to see how we could help your business.