Right now, many SEO specialists make use of Google authorship. Google has seen this opportunity and it’s using this tool in the search results. But, first things first! So, anyone who has a personal brand wants to strengthen and build valuable relationships. Recommendations and relationships are the first step to success. Moreover, people usually trust recommendations and suggestions from friends, relatives or acquaintances. In fact, it turns out that very few individuals trust the results coming from search engines. For this reason, Google became much more social. Their solution to this problem is Google authorship. This means that they’re personalizing searches so as to include your social circle.
Here is what you can do to take advantage of this tool. First of all, you must build a strong personal brand. Nowadays, social media indicates whether or not a site is successful or qualitative. Additionally, most of the social media sites promote personal brands. In this case, authorship seems like a great solution. Besides determining how influent a brand profile is, Google also analyzes its followers / fans, writers and employees. The sites that can help you build a great profile are LinkedIn, Google+, Facebook and Twitter. Moreover, a personal blog would be of much help. Blogging can be very beneficial for any type of brand.
Another tip to boost your rankings with Google authorship is using Google+, as well as other social media sites, daily. Some people don’t like being online all the time. But, when your brand depends on your online presence, then you should make an effort. Spend your time sharing and commenting your content and the content of your connections. This way, you’ll build strong relationships.
If you have more than one site you’re writing on, you should use Google Authorship on all of them. Thus, every time you post an article and it appears in the search results, your profile will be displayed next to it. So, people will get to know you through your Google+ profile. Moreover, your social circle will find out about your posts and will increase your rankings.
Some people are not talented at writing. Still, they must post articles on a regular basis in order to boost their business and their traffic. In this case, it’s wise to hire some writers. Make sure they’re great at what they’re doing and that they have strong social profiles. Take your time to find the right people. This will help you with the Google authorship, because the writers with positive social profiles are going to bring their own audience to your profile.
The internet is full of tools that help you boost traffic. Make use of them. Some of the best are FindPeopleOnPlus, Topsy and FollowerWonk. These tools will also help you find the influencers in your sector. Contact them and get their attention, but don’t be too obtrusive. One last piece of advice is to try to meet the writers and bloggers in person. Face – to – face connections have always been the best, so start going to various conferences and make friends.
Zeno is a market leader in the search marketing field. With offices in London, Cheltenham, Copenhagen, Berlin and New Delhi – our finger is truly on the pulse of search marketing. Contact us today to see how we could help you achieve more from the Internet.
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David, Chief Project Manager www.BoutiqueLaFleur.com
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