If you’re a busy entrepreneur, having a blog can be something of a burden. Finding the time to constantly update it can have a real draining effect on your precious time. Nonetheless, a company needs a blog as one part of its SEO campaign. Blogs with fresh and relevant content tend to rank extremely well on Google. Businesses with blogs tend to rank higher on search engines than those without but having a stale and seldom updated blog section is not good for business. Below are 5 reasons why you must continually add content to your blog, even if you need to hire a writer to do it.
1: Search Engines
The whole point of having a blog in the first place is to keep customers informed and improve your search engine ranking. Google has started to take a shine to blogs which are updated on a regular basis. Therefore, sites with no blog or an inactive one are already at a disadvantage. When a blog is updated regularly, search engine spiders visit your site more often. If the blog is not updated, the Googlebots won’t search as often as it knows the blog is stale.
2: Your Brand
The majority of online businesses have static sites that look dead and customers aren’t even sure if it is being managed or not. As a result, visitors are unsure if they should waste time completing the ‘Contact Us’ form. When you update your blog, visitors know you’re active and gain familiarity with your company and brand. It increases trust and this in turn leads to better sales.
Rather than using your blog to sell company products and services, write about your personal experiences and knowledge. Readers respect bloggers who are open, honest and appear to know what they’re talking about. Think of your blog as a communication tool and use it to write about the most recent occurrences in your industry. Be as detailed as you can without alienating your readership. Soon, your blog will be seen as the place to go for new developments in your industry.
4: Engage With Customers
Regardless of the industry you’re in, the level of competition is likely to be fierce. With a constantly updated blog, you are in a position to respond immediately to the queries and concerns of readers and customers. Instead of being forced to listen to endless corporate spiel, visitors feel as if they have a voice and are more likely to do business with a company that is seen to listen to its customers.
5: Joining Forces
Every online business needs help and if you get the chance to collaborate with another well-respected blog, grasp the opportunity with both hands. This allows you to send your message to a wider audience using another company’s blog as a vehicle. There are a number of world class bloggers with huge audiences who don’t have the time to blog regularly. They are thrilled to accept guest posts from high quality writers. When creating a guest blog post, be sure include a link to your site at the end.
Updating your blog constantly gives you continued exposure. If you don’t update it, you’re doing your company a disservice.
Zeno are a well-respected online agency, providing social media to small and medium businesses across the globe. In addition to serving end users, Zeno is a leading social media agency supplying some of the largest agencies with white label search marketing solutions. Contact us to find out more.
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David, Chief Project Manager www.BoutiqueLaFleur.com
We have sold more this month than all the other months put together. We know this is directly attributable to your advice and work on our site
Tim Hart, CEO www.LeadingCEO.com
Outstanding experience with Zeno. Everything was professional and delivered exactly as promised. I highly recommend them